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Why do enterprises to build multi-language, multi-lingual corporate website?

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The Internet has continuously grown and has become the businesses and individuals to seek business opportunities for goods, services, and information about the preferred method. From the stand to enhance a competitive advantage point of view, the construction of a multi-language website is the premise of ever-increasing number of customers and improve sales efficiency tools.
With the accelerating process of internationalization, multilingual website will become an integral part of businesses and organizations.
Multi-language Web site to help companies face a number of Internet users of non-English-speaking countries
With the time-varying, non-English-speaking countries the proportion of Internet users has been on the rise. Compared with previously performed by the English-speaking users to control the Internet has produced a fundamental change in the situation. Nelson Group (a U.S. Internet research and consulting firm) in March 2005 about: foreign Internet market is "the fruit will be ripe," as long as you are willing to pay less effort can be a huge harvest. The results showed that the growth of the Internet in the United States, Germany, Britain and Sweden tend to slow, and in other countries such as France, Hong Kong, Italy and Japan increased significantly.
Nelson, a senior analyst explained: "The most readily available opportunities are in the country's Internet usage and the user (or site) relationship has been firmly established. In the current culture of customer growth stage will be the basis for the future loyal customers . "multi-language Web site is an effective marketing tool businesses have the ability for the majority of Internet users in their own language to communicate, which means more than the increase in sales, even more valuable is that in the local market to build on your brand, services, and knowledge of the product.
Construction of multi-language website is a very great program, because it is likely to be business marketing, capturing new users, establish new customer relationships and to give an international image of the brand the most effective way.
Multi-language website can bring new customers for the enterprise
By exposing your multi-language Web site in various countries and regions in front of potential customers, naturally you will access to these native language the user's attention.

Multi-language Web site to increase sales for businesses
On the website each additional language could potentially double sales. Even if only the site contains only into Spanish, French, German and Italian, the four sites the world's major languages, its sales could also potentially increase four-fold. This is a rare use of such a small investment to obtain such a large effect.
Multi-language Web site to convey the customer-centric service awareness
Your multi-language Web site shows that you are thinking for the customer. Your customer-centric thinking and customer care efforts will be grateful to the customers, because your this extra work, they will be more inclined to patronize your business.

Multi-language Web site to obtain more trust
A number of transactions executed through the Internet are often not familiar with each other due to the language of each other resulting problems of trust between different cultures. Available to the customer the choice of multiple languages to help them feel safe, they are exactly clear on how to deal with whom transactions.
Multi-language Web site to help overcome the cultural sensitivity
Through proper design of a multi-language Web site through the use of the target market's local language to overcome potential cultural barriers. Because the multi-language Web site to automatically for the customer to create a "cultural comfort zone" so that they can freely navigate, learn about your site information, and interact with you.
Multi-language Web site to fight efficiently against competitors
Need to gain a competitive advantage in today's environment of thinking out of the framework. Many companies try to distinguish themselves from competitors. Observation of your competitors, if they are multilingual web site Why do you not? If they do not, why should not they dominated this market prior to first establish your company's branding?

Multi-language Web site of the international style of show business
A multilingual Web site to display your ideas, business and international business processes. International corporate image and establish industry leadership in this multi-language Web site to help search for the different regional countries, engines
Search engine will bring a people to come to your site. However, in some countries and regions have their own popular search engines, these search engines are mainly based on the use of mother tongue to work habits to adapt to people's needs, it is a success. Such search engines engine is the key to open the local market, in addition, unless they be able to use a particular language (eg English) would be difficult to find you.

In addition, many keyword search engines, particularly Google, in a multi-language development capacity excellent. Has a multi-language page of the site to maximize the protection of your website many search engines that can be retrieved and displayed. Service is always constantly shift and change. The current multi-language Web site is still in its early stages, many multinational companies use multi-language Web site to consolidate its international status. However, the next impact will occur naturally, multi-language site will be a major part of the Internet presence. Whether an organization is to choose now or in the future, this is the only choice for web site construction.


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